we carried out the renewal of the corporate website of NAVER, a global tech company that connects all possibilities in the world with technology and services. Going beyond the existing "Green Window = NAVER" formula, we took on the overall UX design, including information architecture and design, visual tone and manner, interaction, and site-wide motion graphics, to create a Global Tech Company where you can experience and share world-class technologies and various services such as AI, Cloud, Fintech, Commerce, and Contents. This is not a general corporate website, but a global showcase and business brief that can be viewed anytime, anywhere. Based on the concept keywords "global, connection, and expansion," we aimed to create a corporate website that embodies NAVER's new Global 3.0 with consistency, efficiency, and aesthetics.

Key aspects of NAVER Corp website renewal included establishing a global tone and manner, ensuring easy navigation and effective content delivery for NAVER diverse services and technologies. Based on a responsive structure that adapts from mobile to tablet, laptop, and high-resolution desktop screens, we focused on designing and organizing content optimized for each category, implementing a simple yet well-structured design, and incorporating interactions tailored to the nature of messages and content. These efforts aimed to enable visitors to easily find the information they need and have an engaging experience.

Guided by NAVER's vision and philosophy, we carefully structured and designed the website to effectively fulfill its Overview role, presenting a hierarchy of essential information about NAVER, including its key technologies and services, TEAM NAVER introductions, and historical milestones, all organized in a clear and impactful manner based on their importance.

Encompassing a wide range of NAVER services, from search and advertising to commerce, cloud, fintech, content, communities, and C2C, we meticulously crafted each category, preserving the unique identities of individual services while maintaining a cohesive design language. Inspired by the concept of a business brief, the NAVER service overview pages are structured to deliver a seamless, page-turning experience, effectively conveying comprehensive service information to business partners, collaborators, and investors.

Delving into NAVER's cutting-edge advancements, a dedicated menu showcases a comprehensive array of its advanced technologies, including AI, search, robotics, digital twins, data centers, and NAVER 1784. Employing a sleek black background, the technology pages are meticulously designed with a futuristic style and modular layout, meticulously tailoring each section to match the unique identity and information of NAVER's diverse technological offerings. Echoing the business brief concept, the NAVER technology overview pages are structured to deliver an engaging page-turning experience, effectively conveying comprehensive information to partners, collaborators, and investors.

Leveraging NAVER's outstanding capabilities and assets, this section aims to foster mutual growth and effectively communicate NAVER's sustainability activities and messages. In collaboration with artist Kim Da-ye, the ESG page's key visuals feature emotive illustrations representing the diverse page themes, fostering a warm and approachable atmosphere. The clean and organized information structure effectively conveys NAVER's commitment to creating a better world.

With a focus on effective presentation, sharing, and management of time-sensitive news, including IR, NAVER investment information, media, and news, as well as diverse stories of NAVER's global endeavors, we have revamped the structure.

With a diverse range of technologies and a vast service portfolio, NAVER's messaging needs are equally complex and multifaceted. newtype meticulously re-edits NAVER's extensive brand video assets into menu-specific key visuals. To enhance information comprehension, we develop icons and graphics tailored to the nature and hierarchy of the information, facilitating message delivery while guiding users towards a richer visual experience.