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Samsung The Sero Pop-up Campaign

Samsung
‘The Sero’ Pop-up Store Campaign

삼성 TV ‘새로보다’ 팝업스토어 통합캠페인

‘The Sero’ is a new vertical television product by Samsung designed to appeal to millennials and reflect their trendy lifestyle. Newtype created a design for Samsung’s new inspirational marketing campaign of the pop-up store to increase the brand awareness of ‘The Sero’.

Promotion, Social Campaign , Digital Marketing

The Challenge

Increase the brand awareness of Samsung’s new product, ‘The Sero’.

The Idea

Create a material design based on the concept of switching ‘from horizontal to vertical’.

The Experience

Brand experience design for integrated campaigns

‘The Sero’ Pop-up Store

The new experiences and inspirational programs to the customers

The Result

40,000+

visitors

8,800+

posts on Instagram

+14days

additional period days


Samsung
‘The Sero’ Pop-up Store Campaign

Client
Samsung

Category
Campaign Brand design
Art direction
Digital Marketing
Social Video
Graphic design
BX design

Partner
Cheil Worldwide